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The founders

As consumers, we were faced with a paradox; the paradox of being surrounded by clothing brands yet failing to find one that was in line with our values and that matched our unabashed taste for colours, prints and sleek design. After more than a year of fashion detox looking for THE brand that would meet our requirements, we decided to take the leap and create our very own label.

 











The ‘WE’ refers to Maelle and Sandhya. We met while working at Jumia, the e-commerce platform servicing the African continent. Frequent trips to Nigeria as fashion and accessories category managers cemented our friendship and made us realise that we shared the same values; it quickly became obvious that we had to launch this amazing project together!

We started from scratch and painstakingly searched for the right partners; it took us a year to figure out our sourcing and we realised along the way how hard it is for a young brand to go against the tide and set up a responsible supply chain. However we are armed with a steely resolve and look forward to enhancing your wardrobe with timeless pieces that look good, and do good!